The 35 Best New Car Colors Of 2023 (2024)

Most cars you see on the road are devoid of color. The most popular car "colors" in the US for 2023 were various shades of black, silver, and white – inoffensive but hardly eye-catching. But most automakers offer adventurous shades for buyers wanting something a bit extra.

By our count, more than 30 new paint colors debuted this past year. The hues range from verdant greens to eye-searing oranges, with lots of other vibrant hues in between. So next time you go new-car shopping, skip the dull shades and go for one of these flashier options instead.

The Best Of 2023

30 Discontinued Cars That Won't Make It To 2024

35 Best Trucks Of 2023 And 2024


The 35 Best New Car Colors Of 2023 (3)

Gotham Gray

The Acura TLX Type S PMC Edition debuted in Gotham Gray with a matte finish. This color was available on the modern NSX first, but eventually made its way to the TLX sedan. The automaker mixed the shade with black trim on the vehicle’s front splitter, door handles, side sills, and exhaust tips. Acura limited this TLX to just 50 units.


The 35 Best New Car Colors Of 2023 (4)

Goodwood Green

The Audi TT is about to retire, but it’s going out with a bang. The Final Edition model features a shade Goodwood Green Pearl that evokes a similar green that was available on the first-generation model. Audi matches this color with a gray roof and matte gray bumpers.


The 35 Best New Car Colors Of 2023 (5)

Wasabi Green, Sunbeam Orange, Daybright Blue, Fine Brodgar Silver

Bentley’s Mulliner division created a limited run of specially colored Baturs. Customers could spec the $2.1-million coupe in shades of Wasabi Green, Sunbeam Orange, Daybright Blue, or Fine Brodgar Silver. It looks brilliant in all of them.


The 35 Best New Car Colors Of 2023 (6)

Urban Green,Anglesey Green,Petrol Mica, Sepia Metallic

BMW debuted a few new shades this year, particularly on the XM SUV. Urban Green was one of them, evoking the same olive drab that appears on military vehicles. Fitting for the tank-like SUV. Alongside Urban Green was a lighter shade called Anglesey Green Metallic. Petrol Mica Metallic was also new for the XM – it’s dark blue but with some green hues that create a teal shade – andSepia Metallic is the last of the BMW Individual shades for the XM. It’s a vaguely purple color that mixes blue and gray tones.


The 35 Best New Car Colors Of 2023 (7)

Cyber Yellow

The Cadillac CT4-V and CT5-V Blackwing models celebrated 20 years of performance in 2023. And with that, the automaker rolled out some new trim options and a special color never before seen in the Cadillac lineup: Cyber Yellow. It's available on both the CT4-V and CT5-V Blackwing.


The 35 Best New Car Colors Of 2023 (8)

Panther Black Matte

The Chevrolet Camaro is prepping for retirement. As a swan song, Chevy is producing a limited run of Collector’s Edition models. The ZL1 specifically is limited to 350 units and comes in Panther Black Matte, which is the first matte paint shade available from the factory for the Camaro.


The 35 Best New Car Colors Of 2023 (9)

Gold Mercury

Ferrari introduced the one-off KC23 track car during this year’s Goodwood Festival of Speed. And it only makes sense for a unique model to have a special color. The Gold Mercury shade features a liquid-metal effect in four layers of paint, creating a mirror-like finish.


The 35 Best New Car Colors Of 2023 (10)

Polymimetic Gray

Speaking of a liquid-metal effect, the Ford Mustang GTD’s paint receives a similar finish. Ford named the shade Polymimetic Gray as a reference to the watery form of the T-1000 android from the movieTerminator 2: Judgement Day.


The 35 Best New Car Colors Of 2023 (11)

Black Opal Metallic

Infiniti debuted a special edition Q50 this year in a special color called Black Opal Metallic. According to the automaker, the shade can have blue, green, or purple hues depending on the angle or the way the light hits it. But all of the official photos make the hue appear closer to dark brown or black.


The 35 Best New Car Colors Of 2023 (12)

Punk’n, Bikini

Jeep had two new colors in 2023. The color Punk’n orange returned to the Jeep Gladiator lineup this year after being absent from the options list since 2020, and as the name implies, the color looks like a… pumpkin. The second color is more unique; the new Bikini color is a dark shade of teal that appears to be inspired by the ocean.


The 35 Best New Car Colors Of 2023 (13)

Night Interaction Blue, Verde Royale, Notte Black

The Maserati Grecale and MC20 are now available in a new Night Interaction paint. It’s a grayish-blue shade with a satin finish. It takes inspiration from a hue from the 1967 Ghibli coupe. Alongside Night Interaction is a shade called Verde Royale that has a light green color. This hue comes from a color that was available for the 1986 Maserati Quattroporte. But if you want a more sinister MC20, Maserati offers a Notte Black special edition limited to just 50 examples.


The 35 Best New Car Colors Of 2023 (14)

Cerulean Blue, XP Green,Sarigan Quartz, Cyber Yellow

Similar to what the BMW Individual offers for the XM, the McLaren Special Operations team debuted a bunch of special shades for the GT this year (prior to the updated GTS). Cerulean Blue revived a color originally available for the P1, and it looks teal depending on how light hits the body.

XP Green, originally from the iconic F1 supercar, is also available on the GT. And Sarigan Quartz – a fairly basic silver color – debuted on the Speedtail XP2 prototype. But if you’d prefer a more brilliant color for your GT, check out Cyber Yellow. It’s a newly created color for that adds a pearlescent finish to the existing Volcano Yellow color.


The 35 Best New Car Colors Of 2023 (15)

Orange Flame Metallic

Orange Flame Metallic is the special color for the California-inspired Mercedes-AMG SL63 Big Sur edition. It’s a shade that evokes the sunset. The interior is a mix of Mystic Red and Black hand-stitched Nappa leather.


The 35 Best New Car Colors Of 2023 (16)

Leblon Violet Metallic,Essmanngreen

Porsche’s Sonderwunsch customization division created a one-off color for the new Panamera called Leblon Violet Metallic. The hue is a dark purple shade with chestnut accents, and the clearcoat includes pieces of vaporized gold to add luster to the body.

But if you pay Porsche enough money, the automaker will create a custom color for you through its Paint-To-Sample Plus program. Michael Essmann did exactly that, and Essmanngreen was the result. It's a vibrant shade that gave us 1970's vibes.


The 35 Best New Car Colors Of 2023 (17)

Baja Yellow

Ram debuted the special Baja Yellow color for the 1500 Rebel Havoc Edition. And it looks awesome. Black trim adds a dark contrast to the bright shade, which offers a nice contrast for the off-road pickup.


The 35 Best New Car Colors Of 2023 (18)

Stardust Blue,Pearl Rose,​La Rose Noire

Rolls-Royce clients want to feel special, obviously, and that means the automaker is often coming up with new colors. This year, there were multiple. The Cullinan Blue Shadow Edition offers a dark cerulean shade called Stardust Blue. Rolls-Royce also showed off a unique SUV in Pearl Rose this year. As the name suggests, it’s a light shade with a pinkish hue.

If you want a truly special shade, La Rose Noire for the Droptail model evokes the color of a glass of red wine. To make this car even more special, it has a watch in the cabin from the luxury timepiece maker Audemars Piguet.


The 35 Best New Car Colors Of 2023 (19)

Ultra Red

If you want your Tesla Model S or X in a crimson shade, the EV brand introduced Ultra Red for its two most popular models this year. The deep red color that accentuates the sleek lines of these aerodynamic EVs.


The 35 Best New Car Colors Of 2023 (20)

Blue Flame, Plasma Orange, Terra

Toyota introduced the bright Blue Flame color for the 2024 GR Corolla. With the car’s black trim, it accentuates the machine's motorsport-inspired angles and it looks fantastic.For the Supra, Plasma Orange is a particularly eye-catching shade that Toyota introduced on limited-run models around the world. Japan got 100 of them while a multi-colored version of this shade showed up on GT4 Special Edition in Europe. The 45th Anniversary Edition brought another variant to the United States.

On the new Tacoma, meanwhile, the TRD Pro trim is available in the exclusive color Terra. It’s a deep shade of orange with an earthy hue that should fit nicely if an owner goes off-roading in the desert.

Tell us what your favorite color is in the comments below.

Best Car Colors Of 2023:

  • Acura:Gotham Gray
  • Audi:Goodwood Green Pearl
  • Bentley:Wasabi Green
  • Bentley: Sunbeam Orange
  • Bentley: Daybright Blue
  • Bentley: Fine Brodgar Silver
  • BMW:Urban Green
  • BMW: Anglesey Green
  • BMW: Petrol Mica
  • BMW: Sepia Metallic
  • Cadillac: Cyber Yellow
  • Chevrolet:Panther Black Matte
  • Ferrari:Gold Mercury
  • Ford:Polymimetic Gray
  • Infiniti:Black Opal Metallic
  • Jeep:Punk’n
  • Jeep: Bikini
  • Maserati: Night Interaction Blue
  • Maserati: Verde Royale
  • Maserati: Notte Black
  • Mclaren:Cerulean Blue
  • McLaren: XP Green
  • McLaren: Sarigan Quartz
  • McLaren: Cyber Yellow
  • Mercedes-Benz:Orange Flame Metallic
  • Porsche:Leblon Violet Metallic
  • Porsche:Essmanngreen
  • Ram: Baja Yellow
  • Rolls-Royce:Stardust Blue
  • Rolls-Royce: Pearl Rose
  • Rolls-Royce: La Rose Noire
  • Tesla: Ultra Red
  • Toyota: Blue Flame
  • Toyota: Plasma Orange
  • Toyota: Terra
The 35 Best New Car Colors Of 2023 (2024)


What are the top 5 car colors? ›

The study examined over 6.1 million cars on the road to determine the share for each color. White is the nation's most popular color, making up over a quarter of cars, followed by black, gray, and silver. Grayscale colored cars (white, black, gray, and silver) account for 78.5 percent of all vehicles on the road.

What is the trending color for vehicles in 2023? ›

In Texas, California, Georgia, Kansas, Louisiana, Minnesota, Montana, Nevada, Oregon, Maryland, Pennsylvania, and South Carolina, the most popular grayscale hue is White, the most popular non-grayscale color is Blue.

What is the most popular color in the world 2023? ›

The most popular color is blue. The second favorite color is green, followed by gray, white, pink, terracotta, and beige.

What are the trending car colors for 2024? ›

Following white, the other top car colors include black, gray, and silver. Interestingly, white is not only popular for regular cars but also dominates the luxury segment. White pearl and metallic white are commonly seen on luxury vehicles, accounting for more than one-third of new luxury cars on the road.

What is the number 1 car color? ›

White sits atop the list as the most popular choice.

What is the most attractive car color? ›

Individuals who wish to stand out tend to prefer bright, bold colors that attract attention, such as yellow, red, or green. Colors such as white, silver, gray, and black may appeal to those seeking simplicity.

What color makes a car look expensive? ›

Eminent White Pearl

White cars have a natural sense of luxury and classiness that can't be denied. So, it's a great choice if you want to keep your car color simple but not dark.

What are the top 3 colors of the year 2023? ›

Digital Lavender, Luscious Red, Sundial, Tranquil Blue and Verdigris are the color names for 2023. Who chooses the names of the new colors? Names are selected by the WGSN and Coloro color team, before being verified by our in-house Equality Vision Team to ensure a proper translation on a global scale.

What color car looks the cleanest? ›

Beige, light blue, light gray, and silver are the best car color choices for those who want to keep their vehicles clean. In addition, white paint can hide dust and debris well. But, dirt that accumulates can be tough to hide on a white car.

What are the top 3 favorite colors? ›

During a recent study at the University of Maryland, sociologist Philip Cohen asked nearly 2,000 men and women a simple question: “What's your favorite color?” Blue turned out to be most popular across the board, followed by green for men and purple for women.

What color is replacing gray 2023? ›

"While still popular amongst many, neutral grays such as Smoke Embers 1466 had a slower sale in recent years. Warmer neutrals—think greiges and beiges such as Pashmina AF-100 or Coastal Fog 976—are growing in place of cooler hues."

What is the 2024 color of the year? ›

2024: Peach Fuzz

A light, delicate shade that sits between pink and orange, Peach Fuzz marks the 25th anniversary of Pantone's Color of the Year program. This soft, heartfelt hue expresses the desire to nurture kindness, compassion, and connection—all while fostering a deep coziness as we seek a peaceful future.

Which car color last longer? ›

As mentioned earlier, you can choose colours like white, grey, orange, and yellow for long-term appeal. White is the longest lasting colour among all car paint options. Or, if you choose to pick faster fading car paints such as red and blue, keep the vehicle shaded to protect it from dust, dirt and UV rays.

What is the most popular car color over time? ›

Today's vehicle coatings more intense than ever before

White, black, gray and silver are the most common automotive colors on the road, accounting for a total of 82 percent."

What are the latest car colors? ›

This year's Automotive Color Trends Collection feature non-classic automotive hues, from transparent blues to pastels and light green hues. Typically, automotive colors stay in narrow lanes, from the classic white to grays and blacks, with some reds, blues and other colors mixed in.

Which color car is safest? ›

on accident risk. According to Kelley Blue Book, white is the most popular color choice for minivans, pickup trucks, sedans and luxury cars alike. White is also considered the safest color. In fact, in comparison to white vehicles, black cars are 12% more likely to be involved in an accident.

What is the least popular car color? ›

Among all the cars produced in 2021, the least popular car colors were:
  • Green: found on 2% of cars.
  • Natural/Brown/Beige: found on 1.5% of cars.
  • Purple, Two-Tone, Other: found on 1% of cars.
Feb 23, 2022


Top Articles
Latest Posts
Article information

Author: Kerri Lueilwitz

Last Updated:

Views: 5999

Rating: 4.7 / 5 (67 voted)

Reviews: 82% of readers found this page helpful

Author information

Name: Kerri Lueilwitz

Birthday: 1992-10-31

Address: Suite 878 3699 Chantelle Roads, Colebury, NC 68599

Phone: +6111989609516

Job: Chief Farming Manager

Hobby: Mycology, Stone skipping, Dowsing, Whittling, Taxidermy, Sand art, Roller skating

Introduction: My name is Kerri Lueilwitz, I am a courageous, gentle, quaint, thankful, outstanding, brave, vast person who loves writing and wants to share my knowledge and understanding with you.